Introduction

commercetools is one of the world’s leading headless commerce platforms focused on creating powerful, highly customized commerce experiences. With a count of more than 250 customers worldwide and 60+ integrations, they are a true worthy player in the world of composable commerce. 

So what do we have in common: 

We do everything with a strong passion for modern technology and innovation, always with our customers as our number one priority.

Our joint vision on modern commerce

Unfortunately, there are many fast-growing businesses out there that repeatedly run into problems with their tech stack, not being able to keep up with their growth anymore: 

Not having the flexibility to provide your customers with best experiences 

Not being able to integrate with the services of your choice because you’re stuck on one software package 

Problems with reliability, leading to downtime on the most important days of the year, like Black Friday and Cyber Monday

Getting in the way of your own growth by not being extensible 

And why is that? Well, this question has one simple answer: if you want to grow, a traditional monolithic architecture for a webshop is often not sufficient anymore, and that’s exactly why we believe in modern commerce. With modern commerce we mean that any business should always be in control over their ecommerce stack. Only when being in full control, can they achieve ecommerce excellence for their customers. No surprise that the well-known modern MACH principles play a huge role in this. 

But what exactly are these principles and how have they taken over ecommerce? 

MACH architecture (Microservices based, API-First, Cloud-native SaaS & Headless) was born out of the belief that any ecommerce merchant needs a high level of control over their business to meet the needs of their customers, now and in the future. To a large extent these MACH principles provide this open, modular environment that enables commerce experiences on any touchpoint, leading to highly differentiated and customized online shopping. However, for us modern commerce goes way beyond MACH, it’s the ecommerce world in which any merchant out there can choose the business services that fit best with their, and their customers’, needs. To create combinations for their shop that we’ve never seen before, without limitations and without the need for re-platforming.

MACH vs Composable Commerce

If you’re involved in the ecommerce space, whether it’s because you’re a vendor or just because you show interest in the latest trends and technologies, you’ve probably heard about terms like MACH (including headless) and Composable Commerce. But what is the difference between these two? 

MACH is basically just a collection of different technologies: 

- Microservices

- API-first 

- Cloud-native SaaS 

- Headless 

To understand what MACH does we’ll explain each component separately. 

Microservices are a collection of loosely-coupled services, making the services independent of each other. 

APIs are, purely explained, connectors between different business services, allowing them to talk to each other. 

Cloud-native SaaS simply means that you’re applying a SaaS model, or subscription-based model, allowing users to just deploy the capabilities that they need. 

Headless is the approach in which the front-end of a webshop is decoupled from the back-end, giving you the ability to deliver continuous customer journeys across multiple touch points, without having to worry about your back-end slowing you down. 

Now Composable Commerce is what brings it all together, it leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to create best-in-class user experiences, without limitations and without re-platforming. Leading to a tremendous increase in average order value, conversions, and site speed.

So as you can see, it’s hard to make a direct comparison. Headless is just a small part of MACH and MACH is one of the things that Composable Commerce enables you to do. 

Together with commercetools, we fully embrace Composable Commerce and we are strongly convinced that this is the modern world of ecommerce, the future. 

Commercetools and Deity: Making the Impossible Possible

With this modern approach to ecommerce we actually make the impossible possible for our merchants. From now on, commercetools customers are able to keep using their favorite ecommerce platform, but with all the back-end services of their choice. Think of stock management, payment service providers, search and many more. We’ve got you covered!  

Ivo Bronsveld, Head of Integrations at commercetools, says:

Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in ecommerce.

We help fast-growing online businesses to truly build what’s best for their shop. Work with the services you need, scale limitlessly, release new features in an instant, make your developers happy, and achieve astonishing sales results. Just with the power of a robust and high-performing Middleware! 

Compose, connect, grow, succeed. With Deity as the true composer of your composable commerce and commercetools as one of the world’s leading enterprise platforms. 

Are you ready to revolutionize your ecommerce? Deity and commercetools are ready to help you achieve this. Contact us!

About commercetools

commercetools is a next-generation software company that offers a true cloud-native, headless commerce platform that provides the building blocks for the new digital commerce age. The commercetools leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.

More information at commercetools.com.