Headless vs. Composable Commerce

Headless vs. Composable Commerce

Headless vs. Composable Commerce

Headless vs. Composable Commerce

Author

Manon Sinke

Engagement Manager

Category
Educational

Date

Apr 29, 2022

Author

Manon Sinke

Engagement Manager

Category
Educational

Date

Apr 29, 2022

Author

Manon Sinke

Engagement Manager

Category
Educational

Date

Apr 29, 2022

There are massive shifts in consumer behavior and online retailers have to pull out all the stops to stay ahead of their competitors. It’s not about selling a product anymore, it’s about meeting and exceeding customer expectations. That’s what modern commerce is about: Start building a future-ready ecommerce platform that’s flexible, modular, and that scales with you. So what about headless and Composable Commerce? How does it help and what is the difference between these two?

Introduction

It is no surprise that ecommerce is still on the rise. The ecommerce landscape today is almost unrecognizable compared to a couple of years ago. The percentage of consumers shopping online is increasing tremendously and according to Forbes, online retail sales as a percentage of total retail sales have skyrocketed to 35% in 2021. Just one year before, in 2020, online sales had already grown significantly to 19% of total sales. These numbers show the huge increase in online sales in the last two to three years. 

As you can imagine, there are massive shifts in consumer behavior and online retailers have to pull out all the stops to stay ahead of their competitors. It’s not about selling a product anymore, it’s about meeting and exceeding customer expectations. That’s what modern commerce is about: Start building a future-ready ecommerce platform that’s flexible, modular, and that scales with you. So what about headless and Composable Commerce? How does it help and what is the difference between these two?

Introduction

It is no surprise that ecommerce is still on the rise. The ecommerce landscape today is almost unrecognizable compared to a couple of years ago. The percentage of consumers shopping online is increasing tremendously and according to Forbes, online retail sales as a percentage of total retail sales have skyrocketed to 35% in 2021. Just one year before, in 2020, online sales had already grown significantly to 19% of total sales. These numbers show the huge increase in online sales in the last two to three years. 

As you can imagine, there are massive shifts in consumer behavior and online retailers have to pull out all the stops to stay ahead of their competitors. It’s not about selling a product anymore, it’s about meeting and exceeding customer expectations. That’s what modern commerce is about: Start building a future-ready ecommerce platform that’s flexible, modular, and that scales with you. So what about headless and Composable Commerce? How does it help and what is the difference between these two?

Introduction

It is no surprise that ecommerce is still on the rise. The ecommerce landscape today is almost unrecognizable compared to a couple of years ago. The percentage of consumers shopping online is increasing tremendously and according to Forbes, online retail sales as a percentage of total retail sales have skyrocketed to 35% in 2021. Just one year before, in 2020, online sales had already grown significantly to 19% of total sales. These numbers show the huge increase in online sales in the last two to three years. 

As you can imagine, there are massive shifts in consumer behavior and online retailers have to pull out all the stops to stay ahead of their competitors. It’s not about selling a product anymore, it’s about meeting and exceeding customer expectations. That’s what modern commerce is about: Start building a future-ready ecommerce platform that’s flexible, modular, and that scales with you. So what about headless and Composable Commerce? How does it help and what is the difference between these two?

Headless

A very first, logical step towards a modern approach is going headless: a huge buzzword in ecommerce and an eye-opener for fast-growing online retailers that encounter limitations in their ecommerce setup. Headless commerce is the ecommerce approach by which the backend from a webshop is decoupled from the frontend, which means that the frontend is a stand-alone application. By doing so, it helps ecommerce merchants to innovate faster on the frontend and to deliver compelling, high-quality experiences.

Better performance: Improve website performance with headless PWA technology for a better, faster, more agile, adaptable shopping experience. 

True omnichannel experience: Deliver best user experience on any sales channel, whether it’s on desktop, mobile device, tablet or any other touchpoint. Headless commerce enables online brands to build new experiences at any time. 

Highly customizable: A headless approach offers limitless potential on the frontend. Fully customize your frontend experience based on your business goals and needs. 

Flexibility and adaptability: The frontend is decoupled from the backend which makes it easy to make changes in the frontend without it affecting any other service in the backend. 

Of course going headless is a good first step towards a fully optimized ecommerce setup and it has many advantages compared to a monolith, but it’s important to remember that these advantages only apply to the frontend of a webshop. Do you want complete freedom, flexibility, and scalability? Then it’s a must to look at your backend setup as well. That’s where Composable Commerce comes in: get complete freedom from frontend to backend and build your shop the way you want. 

Headless

A very first, logical step towards a modern approach is going headless: a huge buzzword in ecommerce and an eye-opener for fast-growing online retailers that encounter limitations in their ecommerce setup. Headless commerce is the ecommerce approach by which the backend from a webshop is decoupled from the frontend, which means that the frontend is a stand-alone application. By doing so, it helps ecommerce merchants to innovate faster on the frontend and to deliver compelling, high-quality experiences.

Better performance: Improve website performance with headless PWA technology for a better, faster, more agile, adaptable shopping experience. 

True omnichannel experience: Deliver best user experience on any sales channel, whether it’s on desktop, mobile device, tablet or any other touchpoint. Headless commerce enables online brands to build new experiences at any time. 

Highly customizable: A headless approach offers limitless potential on the frontend. Fully customize your frontend experience based on your business goals and needs. 

Flexibility and adaptability: The frontend is decoupled from the backend which makes it easy to make changes in the frontend without it affecting any other service in the backend. 

Of course going headless is a good first step towards a fully optimized ecommerce setup and it has many advantages compared to a monolith, but it’s important to remember that these advantages only apply to the frontend of a webshop. Do you want complete freedom, flexibility, and scalability? Then it’s a must to look at your backend setup as well. That’s where Composable Commerce comes in: get complete freedom from frontend to backend and build your shop the way you want. 

What to choose

So, is your online business fast-growing, are you open to new technologies and are you looking for an ecommerce setup that is ready for the future? Then you should consider Composable Commerce. This service-oriented architecture gives you complete freedom to build the ecommerce platform your business needs, without adding complexity. Going headless with a decoupled architecture is a good first step towards a full composable setup and it gives you many advantages on the frontend side. Do you want complete control over your frontend ánd backend? Then it’s time for Composable Commerce! 

What to choose

So, is your online business fast-growing, are you open to new technologies and are you looking for an ecommerce setup that is ready for the future? Then you should consider Composable Commerce. This service-oriented architecture gives you complete freedom to build the ecommerce platform your business needs, without adding complexity. Going headless with a decoupled architecture is a good first step towards a full composable setup and it gives you many advantages on the frontend side. Do you want complete control over your frontend ánd backend? Then it’s time for Composable Commerce! 

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager