Introduction

Talon.One was designed to both allow small companies to create enterprise-level promotion campaigns while also allowing large companies to take a flexible, creative approach to promotions that tends to be difficult to implement at an enterprise level. Their goal is to be a solution for companies, at every level, struggling to adapt and scale to match the potential, or even the basic demands, of their promotional strategy.

Customers expect more, so should you

Talon.One’s features include loyalty programs, coupons, discounts, product bundling, geo-fencing, gift cards, referral programs and more. Each of these features works in harmony as part of Talon.One’s Promotion Engine, combining seamlessly with the rest of your tech stack to make every promotion possible.

Modern customers love memorable, people-focused promotions that reward their curiosity and loyalty. A recent SmarterHQ survey indicated that 80% of those who classify themselves as frequent shoppers say they only shop with brands that personalize their experience. 

Talon.One’s Promotion Engine allows for the use of all available customer information, drawing both session data and user profile data, to personalize promotions based on their interests and behavior. Customers get a service tailored to them while businesses gain essential insights into what’s driving their best customers. 

Future-proof your promotions

Your promotion strategy could look totally different in five years’ time. In fact, it should. When it comes to promotions, creativity and innovation is vital to businesses maintaining customer interest. This is why Talon.One’s entire range of features are available to every customer, allowing them to not only increase the scale of their existing promotional campaigns but explore new avenues of promotion as their business evolves and their customer base grows. 

The Rule Builder, the central driver of Talon.One’s campaign manager, allows for targeted promotions to be created using business-specific custom attributes. Crucially, the Rule Builder’s intuitive interface means campaigns can be created and edited without any developer involvement, significantly streamlining the process.

Many companies find that, due to the ease of testing and deployment of more advanced campaigns using the rules builder, they become open to promotion strategies that are a lot more creative.  

Flash Coffee’s extensive loyalty program is available via a bespoke Flash Coffee app. The app features daily promotions, discounts, wallets for customers to save loyalty points, badges, and much more, all powered by Talon.One’s Promotion Engine.

Car-sharing app WeShare used Talon.One’s rules engine to offer free parking to any customers who visited any of the lakes around Berlin. Innovative promotion solutions like this meant that during a pandemic, a difficult time for a car-sharing business, WeShare was still able to boost promotion redemptions 420% after switching to Talon.One.

Talon.One’s flexibility also means it can easily accommodate stacking promotions, a process that causes difficulties with most systems, and other complex promotional approaches. This is why businesses with dynamic, flexible pricing systems like Australian premium craft drinks company Mighty Craft regard Talon.One as “a foundational building block — without it we wouldn’t operate.”

Scalability and security

Innovative promotions are only effective if they work correctly.  Promotions often suffer when created in-house because the core product will always take priority over the development and maintenance of promotions. A Wharton School survey showed that in the early days of the pandemic, many loyalty program members actually had a less satisfying experience than regular customers. These issues stemmed from poor internal contact between departments and technical implementation. 

Empowering marketers to create promotions without developer involvement shouldn’t come at the cost of vital infrastructures like data encryption, autoscaling and GDPR compliance. This is why Talon.One emphasizes making sure its service is both optimized for peak performance and protected by the latest enterprise-grade security. Even at the enterprise level, a system with the same kind of power and attention to detail as Talon.One provides would prove extremely difficult to develop in-house and even more difficult to maintain, upgrade and support. 

According to Marketing Revolution, Omnichannel marketing is the integration of “the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g. stores) and digital channels (e.g. websites).”

A recent Omnisend survey revealed purchase frequency is 250% higher after switching from single-channel marketing to omnichannel automation. However, this kind of cohesion isn’t easy to achieve. In fact, in the same survey, 50% of retailers cited internal coordination and data issues during omnichannel implementation.

Talon.One’s Promotion Engine is designed with omnichannel marketing in mind, allowing for promotional campaigns that are consistent in-store, on an app and in a browser. Talon.One’s solution avoids the usual omnichannel difficulties of integrating several legacy systems developed separately, especially when used as part of a composable commerce platform like Deity.

Deity Integration

Integrating Deity with Talon.One’s Promotion engine is a powerful way to provide diverse, meaningful rewards to your customer. Talon.One can harness the wealth of information Deity’s Composable Commerce platform puts at your disposal to create infinitely personalizable promotions. Use data from any of your integrated services to build innovative promotions fast, without the need for complicated development or deployment. 

Learn more about Talon.One x Deity and how it could transform and streamline your promotional campaigns.