What is a Progressive Web App?

A Progressive Web App (PWA) is a web application that uses the latest web capabilities to deliver a native app-like experience to users. It is the technology that brings consistency between web and native apps and replaces both with a single instance.

PWAs come along with many benefits as it combines the best functionalities of both responsive websites and native apps. It works across all devices, is indexable by Google, can be installed on a home screen - without going through the app store - and offers the same experience and look and feel of a native app. A PWA is extremely fast with instant results when clicking through pages, provides a great user experience, top speed, and will boost your SEO results within no time.

Another great opportunity that comes along with PWAs is the power to improve direct customer engagement. Progressive Web Apps have the ability to send Push Notifications straight from the website to the mobile devices of subscribers. This leads to higher customer engagement as well as increases in sales and conversions.

What are Push Notifications?

Push Notifications are short, simplified messages that alert recipients to perform a certain action or deliver a certain value. With web-based Push Notifications, you can reach visitors, who are or have been on your website, directly on their smartphones or other devices (e.g., laptops, tablets). No need for personal information or a native app.

Although they don’t sound very exceptional, Push Notifications can add serious value to your business. On average, more than 20% of your website visitors opts-in for Push Notifications because there is no need to share personal information. Visitors simply click the ‘allow’ button and are immediately added to your subscriber base, ready to be targeted with relevant content.

As we spend a lot of time on our smartphones, it is almost impossible to overlook a Push Notification. Thus, Push Notifications are a creative and innovative way to get your customers’ attention and send them back to your website, leading to increased customer engagement, higher conversion rates, and increases in sales.

Push Notifications for Progressive Web Apps

Push Notifications let your Progressive Web App go far beyond the browser and are an incredibly useful way to (re)engage with your website visitors. Notifications can be used by any business, no matter what industry or what products or services they offer.

They can be used to achieve many and diverse business goals. For example, promote discount offers, announce upcoming events, or notify about new items in stock. Or share a new blog or news article, give away free tips & tricks or eBooks, and so on. The possibilities are endless.

PushPro

Besides DEITY’s Middleware and Falcon PWA Storefront, we provide merchants with the No.1 marketing tool to directly engage with their customers: PushPro. With PushPro, you can send Notifications to segmented audiences with the Audience Segmentation Manager and automate sending Notifications with the Campaign feature. Engaging with your customers has never been easier.

Are you ready to bring your marketing to the next level? Start your 14-day free trial and experience how PushPro can help you with achieving your business goals.