Introduction

Did you know that with a 1 second delay in page speed on desktop, the conversion rate decreases with 21,8%?

In recent years, there have been a lot of new changes in the eCommerce world and there are many aspects that exert a great influence on your conversion. What should certainly not be missed, mainly in 2021, is the CDN system.

Let's dive a little more into this topic!

What is CDN?

The Content Delivery Network (CDN) is a network that consists of servers spread across different data centers in the world. They are designed to host and serve copies of the content of a static (and sometimes dynamic) site. Think of images, CSS, JavaScript and Video streams. A CDN system accelerates the delivery of assets to the visitors, improving their experience.

But what is the advantage of a CDN system?

With a CDN system, different routes are taken when visiting a web page to be able to retrieve different data, such as texts, images, scripts, etc. The advantage of this is;

• That it results in a shorter route and therefore also a shorter loading time. This is the main objective of the CDN. 

• You do not have to install servers in data centers around the world and you do not have to pay extra for peak capacity.

• Also an important advantage is that images, stylesheets, documents, and HTML sites can be temporarily saved and they no longer need to be requested by the web server.

Does this affect accelerating my ROI?

Yes, for sure! Several studies have shown that with a loading time longer than 3 seconds, 40% of website visitors leave the page immediately. This means that an accelerated server has a positive impact on generating more customers. Ultimately, this results in accelerating your Return On Investment.

Deity and CDN

Deity also uses a CDN system. This is used for the 'static' content of the Deity PWA Storefront. This includes all content except the products, blogs, and things from third party CMS systems. CDN caches all that content for Deity from the origin (Google Cloud). This CDN system has 'Edge' locations all over the world, so that the end user (consumer) receives the content of the website from the CDN system cache at lightning speed. 

Would you like to know how you can improve your webshop even more based on well-known technical developments? On YouTube you will find several videos in which Jamie will talk about Deity PWA Storefront during conferences and other speeches. Click here to watch the videos.