How a composable architecture facilitates Jimmy Brings’ growth aspirations

How a composable architecture facilitates Jimmy Brings’ growth aspirations

How a composable architecture facilitates Jimmy Brings’ growth aspirations

Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
Jimmy Brings
Industry
B2C Beverages
Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
Jimmy Brings
Industry
B2C Beverages
Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
Jimmy Brings
Industry
B2C Beverages
01

Background

With wine, beer and spirits delivered at your home in 30 minutes, Jimmy Brings is Australia’s first on-demand alcohol delivery company, bringing their customers a range of great value products. 

Jimmy Brings was established in 2015 and has been going through tremendous growth since then. This year they’ve seen an extraordinary increase in turnover of 300% compared to just two years ago. They expect this fast growth to continue and for this it’s crucial to have an ecommerce architecture that grows with them. 

01

Background

With wine, beer and spirits delivered at your home in 30 minutes, Jimmy Brings is Australia’s first on-demand alcohol delivery company, bringing their customers a range of great value products. 

Jimmy Brings was established in 2015 and has been going through tremendous growth since then. This year they’ve seen an extraordinary increase in turnover of 300% compared to just two years ago. They expect this fast growth to continue and for this it’s crucial to have an ecommerce architecture that grows with them. 

01

Background

With wine, beer and spirits delivered at your home in 30 minutes, Jimmy Brings is Australia’s first on-demand alcohol delivery company, bringing their customers a range of great value products. 

Jimmy Brings was established in 2015 and has been going through tremendous growth since then. This year they’ve seen an extraordinary increase in turnover of 300% compared to just two years ago. They expect this fast growth to continue and for this it’s crucial to have an ecommerce architecture that grows with them. 

02

Challenge

Jimmy Brings is experiencing enormous growth, has more traffic than they can actually handle, and implementing new features is very time consuming, risky, and expensive for them. They wanted to get rid of their monolithic architecture and get the freedom any enterprise needs. Jimmy Brings is always determined to deliver the best experience to their customers and is convinced that this can only be achieved through a ‘best-of-breed’ ecommerce setup. Some parts of their webshop have to be handled in-house with their own microservices, for other parts they want to use external software vendors. 

On top of that, a mobile-first experience is crucial for Jimmy Brings as 95% of their users are on mobile devices. Having a customizable mobile-first application is a must for them and PWA seems to be the perfect solution for their need, but at the same time they want to have one unified application for web ánd apps, including the iOS App store. 

Building everything from scratch is almost impossible and finding a platform that can do it all for them was a real challenge.

02

Challenge

Jimmy Brings is experiencing enormous growth, has more traffic than they can actually handle, and implementing new features is very time consuming, risky, and expensive for them. They wanted to get rid of their monolithic architecture and get the freedom any enterprise needs. Jimmy Brings is always determined to deliver the best experience to their customers and is convinced that this can only be achieved through a ‘best-of-breed’ ecommerce setup. Some parts of their webshop have to be handled in-house with their own microservices, for other parts they want to use external software vendors. 

On top of that, a mobile-first experience is crucial for Jimmy Brings as 95% of their users are on mobile devices. Having a customizable mobile-first application is a must for them and PWA seems to be the perfect solution for their need, but at the same time they want to have one unified application for web ánd apps, including the iOS App store. 

Building everything from scratch is almost impossible and finding a platform that can do it all for them was a real challenge.

02

Challenge

Jimmy Brings is experiencing enormous growth, has more traffic than they can actually handle, and implementing new features is very time consuming, risky, and expensive for them. They wanted to get rid of their monolithic architecture and get the freedom any enterprise needs. Jimmy Brings is always determined to deliver the best experience to their customers and is convinced that this can only be achieved through a ‘best-of-breed’ ecommerce setup. Some parts of their webshop have to be handled in-house with their own microservices, for other parts they want to use external software vendors. 

On top of that, a mobile-first experience is crucial for Jimmy Brings as 95% of their users are on mobile devices. Having a customizable mobile-first application is a must for them and PWA seems to be the perfect solution for their need, but at the same time they want to have one unified application for web ánd apps, including the iOS App store. 

Building everything from scratch is almost impossible and finding a platform that can do it all for them was a real challenge.

Deity also provides us with the confidence of knowing that solution components can be added in or swapped out in the future as needed, without a long lead time or complete redesign.’’

Elliot Krass, Head of Transformation at Jimmy Brings

Deity also provides us with the confidence of knowing that solution components can be added in or swapped out in the future as needed, without a long lead time or complete redesign.’’

Elliot Krass, Head of Transformation at Jimmy Brings

Deity also provides us with the confidence of knowing that solution components can be added in or swapped out in the future as needed, without a long lead time or complete redesign.’’

Elliot Krass, Head of Transformation at Jimmy Brings

03

The Solution

Jimmy Brings found their solution in Deity: a platform for Composable Commerce topped off with an extensive PWA toolkit. What did it bring them? 

- Mobile-first PWA 

- Their PWA added to all relevant App Stores, including the iOS App Store 

- Integration of multiple third-party platforms and bespoke services 

- Connection with Deity’s Commerce Composer for future-proofness 

- Significant reduction in time to market for new innovations 

By adding Deity’s Commerce Composer to their ecommerce setup, Jimmy Brings is now able to use the services they prefer. They use Algolia for search, Talon.One for promotions, BigCommerce for feed order, and WPay and Stripe for payments. A pre-filled lean single page checkout was built and every component can be added or removed without having to worry about a replatforming ever again.

03

The Solution

Jimmy Brings found their solution in Deity: a platform for Composable Commerce topped off with an extensive PWA toolkit. What did it bring them? 

- Mobile-first PWA 

- Their PWA added to all relevant App Stores, including the iOS App Store 

- Integration of multiple third-party platforms and bespoke services 

- Connection with Deity’s Commerce Composer for future-proofness 

- Significant reduction in time to market for new innovations 

By adding Deity’s Commerce Composer to their ecommerce setup, Jimmy Brings is now able to use the services they prefer. They use Algolia for search, Talon.One for promotions, BigCommerce for feed order, and WPay and Stripe for payments. A pre-filled lean single page checkout was built and every component can be added or removed without having to worry about a replatforming ever again.

03

The Solution

Jimmy Brings found their solution in Deity: a platform for Composable Commerce topped off with an extensive PWA toolkit. What did it bring them? 

- Mobile-first PWA 

- Their PWA added to all relevant App Stores, including the iOS App Store 

- Integration of multiple third-party platforms and bespoke services 

- Connection with Deity’s Commerce Composer for future-proofness 

- Significant reduction in time to market for new innovations 

By adding Deity’s Commerce Composer to their ecommerce setup, Jimmy Brings is now able to use the services they prefer. They use Algolia for search, Talon.One for promotions, BigCommerce for feed order, and WPay and Stripe for payments. A pre-filled lean single page checkout was built and every component can be added or removed without having to worry about a replatforming ever again.

"Deity enabled us to accelerate our major replatforming initiative by delivering on three key outcomes: Integrating multiple third party platforms and bespoke services, Facilitating our migration from fragmented web and app channels to a unified PWA and Significantly reducing our time to market with the new solution."

Elliot Krass, Head of Transformation at Jimmy Brings

"Deity enabled us to accelerate our major replatforming initiative by delivering on three key outcomes: Integrating multiple third party platforms and bespoke services, Facilitating our migration from fragmented web and app channels to a unified PWA and Significantly reducing our time to market with the new solution."

Elliot Krass, Head of Transformation at Jimmy Brings

"Deity enabled us to accelerate our major replatforming initiative by delivering on three key outcomes: Integrating multiple third party platforms and bespoke services, Facilitating our migration from fragmented web and app channels to a unified PWA and Significantly reducing our time to market with the new solution."

Elliot Krass, Head of Transformation at Jimmy Brings

04

Why it was a success

Jimmy Brings can now look to the future with great confidence. They’ve already been through a tremendous growth in turnover of 300% compared to two years ago, they’re able to launch new implementations 10 times faster than before, and they’ve seen a significant reduction in time to market by using the Deity platform compared to building everything from scratch. 

They now benefit from one single platform that covers the web ánd all relevant app stores, including the iOS App Store, leading to an enormous decrease in developer time and costs. 

04

Why it was a success

Jimmy Brings can now look to the future with great confidence. They’ve already been through a tremendous growth in turnover of 300% compared to two years ago, they’re able to launch new implementations 10 times faster than before, and they’ve seen a significant reduction in time to market by using the Deity platform compared to building everything from scratch. 

They now benefit from one single platform that covers the web ánd all relevant app stores, including the iOS App Store, leading to an enormous decrease in developer time and costs. 

04

Why it was a success

Jimmy Brings can now look to the future with great confidence. They’ve already been through a tremendous growth in turnover of 300% compared to two years ago, they’re able to launch new implementations 10 times faster than before, and they’ve seen a significant reduction in time to market by using the Deity platform compared to building everything from scratch. 

They now benefit from one single platform that covers the web ánd all relevant app stores, including the iOS App Store, leading to an enormous decrease in developer time and costs. 

Ready to find out how Composable Commerce will accelerate your business growth?
Ready to find out how Composable Commerce will accelerate your business growth?
Ready to find out how Composable Commerce will accelerate your business growth?

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager