How CONSORTIUM massively cut down TCO with a Headless multi-site PWA.

How CONSORTIUM massively cut down TCO with a Headless multi-site PWA.

How CONSORTIUM massively cut down TCO with a Headless multi-site PWA.

Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
CONSORTIUM
Industry
B2B Marketplace
Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
CONSORTIUM
Industry
B2B Marketplace
Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware

Client
CONSORTIUM
Industry
B2B Marketplace
01

Background

CONSORTIUM is a brand and retailer marketplace where brands and retailers can transact, it’s a technology for retailers who don’t have ecommerce or who want to improve their ecommerce and who may not have a point of sale by themselves.

They use BigCommerce as their commerce engine but to set up their marketplace in the best way possible they need multiple storefronts. However, this is not possible with BigCommerce without separate license costs for each storefront. That’s how they found Deity: the perfect combination of multiple storefronts and headless PWA technology. 

01

Background

CONSORTIUM is a brand and retailer marketplace where brands and retailers can transact, it’s a technology for retailers who don’t have ecommerce or who want to improve their ecommerce and who may not have a point of sale by themselves.

They use BigCommerce as their commerce engine but to set up their marketplace in the best way possible they need multiple storefronts. However, this is not possible with BigCommerce without separate license costs for each storefront. That’s how they found Deity: the perfect combination of multiple storefronts and headless PWA technology. 

01

Background

CONSORTIUM is a brand and retailer marketplace where brands and retailers can transact, it’s a technology for retailers who don’t have ecommerce or who want to improve their ecommerce and who may not have a point of sale by themselves.

They use BigCommerce as their commerce engine but to set up their marketplace in the best way possible they need multiple storefronts. However, this is not possible with BigCommerce without separate license costs for each storefront. That’s how they found Deity: the perfect combination of multiple storefronts and headless PWA technology. 

‘’Deity created for us a pre-packaged PWA that we could rely on. They diligently helped us with the integration and we can now lean on their team for continued development. It really has eliminated the load of building an entire front-end team to develop our own PWA from scratch."

Sam Payrovi, CEO at CONSORTIUM

‘’Deity created for us a pre-packaged PWA that we could rely on. They diligently helped us with the integration and we can now lean on their team for continued development. It really has eliminated the load of building an entire front-end team to develop our own PWA from scratch."

Sam Payrovi, CEO at CONSORTIUM

‘’Deity created for us a pre-packaged PWA that we could rely on. They diligently helped us with the integration and we can now lean on their team for continued development. It really has eliminated the load of building an entire front-end team to develop our own PWA from scratch."

Sam Payrovi, CEO at CONSORTIUM

02

The Challenge

Important to mention is that CONSORTIUM doesn’t use the multi-storefront functionality like most ecommerce sites do. Multi-store is usually used within a single company, but they are actually using the different storefronts for different companies. This means that each retail store within the marketplace has its own storefront that is being managed from the backend by CONSORTIUM.

About one year ago CONSORTIUM was only helping physical stores but a number of events made them realize that moving to ecommerce would bring them dozens of benefits. They explored the options and possibilities for ecommerce platforms, best suitable for their marketplace. Which backend fits best with their goals? Which platform could give them what their business needs, including a headless PWA storefront? And most importantly: how could they build a multi-site platform, giving all brands and retailers their own storefront? That turned out to be the biggest challenge so far: finding an existing ecommerce platform that could pair with a really good headless PWA and at the same time support multi-site functionality. BigCommerce aligns with Consortium’s business goals in many ways, especially their headless setup and prices, but they don’t support unlimited storefronts on just one backend. So the question is: which technology is able to connect to any major commerce platform in a multisite manner? The ultimate question for CONSORTIUM was: are we going to build everything from scratch or can we find a platform that has already built the solution for us?

02

The Challenge

Important to mention is that CONSORTIUM doesn’t use the multi-storefront functionality like most ecommerce sites do. Multi-store is usually used within a single company, but they are actually using the different storefronts for different companies. This means that each retail store within the marketplace has its own storefront that is being managed from the backend by CONSORTIUM.

About one year ago CONSORTIUM was only helping physical stores but a number of events made them realize that moving to ecommerce would bring them dozens of benefits. They explored the options and possibilities for ecommerce platforms, best suitable for their marketplace. Which backend fits best with their goals? Which platform could give them what their business needs, including a headless PWA storefront? And most importantly: how could they build a multi-site platform, giving all brands and retailers their own storefront? That turned out to be the biggest challenge so far: finding an existing ecommerce platform that could pair with a really good headless PWA and at the same time support multi-site functionality. BigCommerce aligns with Consortium’s business goals in many ways, especially their headless setup and prices, but they don’t support unlimited storefronts on just one backend. So the question is: which technology is able to connect to any major commerce platform in a multisite manner? The ultimate question for CONSORTIUM was: are we going to build everything from scratch or can we find a platform that has already built the solution for us?

02

The Challenge

Important to mention is that CONSORTIUM doesn’t use the multi-storefront functionality like most ecommerce sites do. Multi-store is usually used within a single company, but they are actually using the different storefronts for different companies. This means that each retail store within the marketplace has its own storefront that is being managed from the backend by CONSORTIUM.

About one year ago CONSORTIUM was only helping physical stores but a number of events made them realize that moving to ecommerce would bring them dozens of benefits. They explored the options and possibilities for ecommerce platforms, best suitable for their marketplace. Which backend fits best with their goals? Which platform could give them what their business needs, including a headless PWA storefront? And most importantly: how could they build a multi-site platform, giving all brands and retailers their own storefront? That turned out to be the biggest challenge so far: finding an existing ecommerce platform that could pair with a really good headless PWA and at the same time support multi-site functionality. BigCommerce aligns with Consortium’s business goals in many ways, especially their headless setup and prices, but they don’t support unlimited storefronts on just one backend. So the question is: which technology is able to connect to any major commerce platform in a multisite manner? The ultimate question for CONSORTIUM was: are we going to build everything from scratch or can we find a platform that has already built the solution for us?

03

Deity to the rescue

They compared all major players in the field of PWA and Composable Commerce technology and Deity turned out to be the only solution being able to provide a really good headless PWA in a multi-site manner, directly integrated with BigCommerce.

Where BigCommerce requires a licensed instance per storefront, CONSORTIUM was able to connect and manage multiple storefronts on just one instance, paying only one BigCommerce license. This empowers them to use the platform of their choice without having to compromise on other points.


03

Deity to the rescue

They compared all major players in the field of PWA and Composable Commerce technology and Deity turned out to be the only solution being able to provide a really good headless PWA in a multi-site manner, directly integrated with BigCommerce.

Where BigCommerce requires a licensed instance per storefront, CONSORTIUM was able to connect and manage multiple storefronts on just one instance, paying only one BigCommerce license. This empowers them to use the platform of their choice without having to compromise on other points.


03

Deity to the rescue

They compared all major players in the field of PWA and Composable Commerce technology and Deity turned out to be the only solution being able to provide a really good headless PWA in a multi-site manner, directly integrated with BigCommerce.

Where BigCommerce requires a licensed instance per storefront, CONSORTIUM was able to connect and manage multiple storefronts on just one instance, paying only one BigCommerce license. This empowers them to use the platform of their choice without having to compromise on other points.


04

What did it bring CONSORTIUM

- A super strong service composer added to their webshop 

- The ability to manage an unlimited amount of storefronts from just one BigCommerce backend, with just one BigCommerce license

- A direct, out of the box, integration with BigCommerce 

- A 100% headless PWA storefront 

- The speed and flexibility of PWA technology 

- Huge decrease in Total Cost of Ownership (TCO) 


The implementation of this project was completely done by Absolute Web, and what an amazing job they did! Sergiu from Absolute Web says: 

04

What did it bring CONSORTIUM

- A super strong service composer added to their webshop 

- The ability to manage an unlimited amount of storefronts from just one BigCommerce backend, with just one BigCommerce license

- A direct, out of the box, integration with BigCommerce 

- A 100% headless PWA storefront 

- The speed and flexibility of PWA technology 

- Huge decrease in Total Cost of Ownership (TCO) 


The implementation of this project was completely done by Absolute Web, and what an amazing job they did! Sergiu from Absolute Web says: 

04

What did it bring CONSORTIUM

- A super strong service composer added to their webshop 

- The ability to manage an unlimited amount of storefronts from just one BigCommerce backend, with just one BigCommerce license

- A direct, out of the box, integration with BigCommerce 

- A 100% headless PWA storefront 

- The speed and flexibility of PWA technology 

- Huge decrease in Total Cost of Ownership (TCO) 


The implementation of this project was completely done by Absolute Web, and what an amazing job they did! Sergiu from Absolute Web says: 

‘’Deity was the right PWA platform that directly integrates with BigCommerce and allows building multiple storefronts, which is essential to CONSORTIUM’s business. But that’s not all: we also implemented StoryBlok for content management, we created a completely customized checkout flow and we integrated price lists. Our developers are very happy with the Deity platform, they’re excellent in support and the flexibility is amazing!’’

Sergiu Tabaran, COO at Absolute Web

‘’Deity was the right PWA platform that directly integrates with BigCommerce and allows building multiple storefronts, which is essential to CONSORTIUM’s business. But that’s not all: we also implemented StoryBlok for content management, we created a completely customized checkout flow and we integrated price lists. Our developers are very happy with the Deity platform, they’re excellent in support and the flexibility is amazing!’’

Sergiu Tabaran, COO at Absolute Web

‘’Deity was the right PWA platform that directly integrates with BigCommerce and allows building multiple storefronts, which is essential to CONSORTIUM’s business. But that’s not all: we also implemented StoryBlok for content management, we created a completely customized checkout flow and we integrated price lists. Our developers are very happy with the Deity platform, they’re excellent in support and the flexibility is amazing!’’

Sergiu Tabaran, COO at Absolute Web

05

Why it was a success

First of all the solution gave them the possibility to pursue their goal: to build a headless, multi-site ecommerce marketplace for brands and retailers. One of the reasons for the success of this project was the tremendous decrease in ecommerce costs. Instead of needing a separate BigCommerce license for each storefront, CONSORTIUM was now able to achieve their goal with just one license covering all their storefronts. Time to market and ecommerce costs like the total costs of development, management, and support were significantly lower than alternative options, due to more efficient development. According to Sam Payrovi, CEO at CONSORTIUM, it would have added another 6 months of developer time if they decided to build everything from scratch. Altogether, the total cost of ownership (TCO) is expected to be much lower than with any other solution. 

Simultaneously, the company is seeing huge increases in traffic each week. CONSORTIUM’s webshop was launched mid 2021 and in only two months time they already saw their traffic grow exponentially. An amazing result! Besides, they’ve seen conversion rates like never before!

05

Why it was a success

First of all the solution gave them the possibility to pursue their goal: to build a headless, multi-site ecommerce marketplace for brands and retailers. One of the reasons for the success of this project was the tremendous decrease in ecommerce costs. Instead of needing a separate BigCommerce license for each storefront, CONSORTIUM was now able to achieve their goal with just one license covering all their storefronts. Time to market and ecommerce costs like the total costs of development, management, and support were significantly lower than alternative options, due to more efficient development. According to Sam Payrovi, CEO at CONSORTIUM, it would have added another 6 months of developer time if they decided to build everything from scratch. Altogether, the total cost of ownership (TCO) is expected to be much lower than with any other solution. 

Simultaneously, the company is seeing huge increases in traffic each week. CONSORTIUM’s webshop was launched mid 2021 and in only two months time they already saw their traffic grow exponentially. An amazing result! Besides, they’ve seen conversion rates like never before!

05

Why it was a success

First of all the solution gave them the possibility to pursue their goal: to build a headless, multi-site ecommerce marketplace for brands and retailers. One of the reasons for the success of this project was the tremendous decrease in ecommerce costs. Instead of needing a separate BigCommerce license for each storefront, CONSORTIUM was now able to achieve their goal with just one license covering all their storefronts. Time to market and ecommerce costs like the total costs of development, management, and support were significantly lower than alternative options, due to more efficient development. According to Sam Payrovi, CEO at CONSORTIUM, it would have added another 6 months of developer time if they decided to build everything from scratch. Altogether, the total cost of ownership (TCO) is expected to be much lower than with any other solution. 

Simultaneously, the company is seeing huge increases in traffic each week. CONSORTIUM’s webshop was launched mid 2021 and in only two months time they already saw their traffic grow exponentially. An amazing result! Besides, they’ve seen conversion rates like never before!

Ready to find out how Composable Commerce will accelerate your business growth?
Ready to find out how Composable Commerce will accelerate your business growth?
Ready to find out how Composable Commerce will accelerate your business growth?

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Charif Eddini Business Development Manager