Jimmy Brings Launches New Web Experience on Deity’s Commerce Composer
Jimmy Brings Launches New Web Experience on Deity’s Commerce Composer
Jimmy Brings Launches New Web Experience on Deity’s Commerce Composer
Jimmy Brings Launches New Web Experience on Deity’s Commerce Composer
Jimmy Brings launches its completely new ecommerce platform built on Deity’s Composable Commerce architecture, including a progressive web app (PWA) storefront.
About Jimmy Brings
Australian alcohol delivery company, Jimmy Brings, has adopted the Dutch technology to streamline customers’ experience when making their purchases via an advanced app or website, building a flexible, enterprise and future-proof platform with Deity at its core to give Jimmy Brings complete freedom and control over its e-commerce services.
“Providing our customers with an amazing experience is imperative for us at Jimmy Brings,” said Luke Calavassy, Head of Jimmy Brings. “We are proud to be the largest on demand alcohol retailer in Australia, underpinned by an intricate logistics business that operates at speed. Despite these complexities, we are focused on making every online interaction localised and seamless for our customers - irrespective of what device they are using.”
About Jimmy Brings
Australian alcohol delivery company, Jimmy Brings, has adopted the Dutch technology to streamline customers’ experience when making their purchases via an advanced app or website, building a flexible, enterprise and future-proof platform with Deity at its core to give Jimmy Brings complete freedom and control over its e-commerce services.
“Providing our customers with an amazing experience is imperative for us at Jimmy Brings,” said Luke Calavassy, Head of Jimmy Brings. “We are proud to be the largest on demand alcohol retailer in Australia, underpinned by an intricate logistics business that operates at speed. Despite these complexities, we are focused on making every online interaction localised and seamless for our customers - irrespective of what device they are using.”
About Jimmy Brings
Australian alcohol delivery company, Jimmy Brings, has adopted the Dutch technology to streamline customers’ experience when making their purchases via an advanced app or website, building a flexible, enterprise and future-proof platform with Deity at its core to give Jimmy Brings complete freedom and control over its e-commerce services.
“Providing our customers with an amazing experience is imperative for us at Jimmy Brings,” said Luke Calavassy, Head of Jimmy Brings. “We are proud to be the largest on demand alcohol retailer in Australia, underpinned by an intricate logistics business that operates at speed. Despite these complexities, we are focused on making every online interaction localised and seamless for our customers - irrespective of what device they are using.”
Deity Commerce Composer
With Deity as the core composer, Jimmy Brings undertook this project to build an agile, enterprise, future-ready platform with the goal of taking full control of the entire e-commerce journey. This allows Jimmy Brings to integrate new technologies, allow data orchestration, and create a highly engaging shopping experience.
With the help of Deity’s professional services and strategic advice, Jimmy Brings has migrated from multiple web and app channels to one unified, flexible and easy to maintain PWA in only eight months.
Adam Watt, Head of Engineering at Jimmy Brings, says: ‘’By using Deity's core we have reduced the speed to market for future development and increased our flexibility when it comes to the choices in the marketplace. During our peaks of trade the Deity core allows us to scale to meet demand and when paired with our own microservices and bespoke solutions, we can now expand and contract easily. Working with the Deity team has been amazing, the platform allows the team to build with confidence and speed due to the design of the core.’’
Deity Commerce Composer
With Deity as the core composer, Jimmy Brings undertook this project to build an agile, enterprise, future-ready platform with the goal of taking full control of the entire e-commerce journey. This allows Jimmy Brings to integrate new technologies, allow data orchestration, and create a highly engaging shopping experience.
With the help of Deity’s professional services and strategic advice, Jimmy Brings has migrated from multiple web and app channels to one unified, flexible and easy to maintain PWA in only eight months.
Adam Watt, Head of Engineering at Jimmy Brings, says: ‘’By using Deity's core we have reduced the speed to market for future development and increased our flexibility when it comes to the choices in the marketplace. During our peaks of trade the Deity core allows us to scale to meet demand and when paired with our own microservices and bespoke solutions, we can now expand and contract easily. Working with the Deity team has been amazing, the platform allows the team to build with confidence and speed due to the design of the core.’’
The future of web technology
Jimmy Brings’ new integrated platform acts as an example of what the future of web technology will look like – a hyper flexible platform full of enterprise power with a user experience without limitations.
By using Deity’s unique Commerce Composer, Jimmy Brings can now utilize all the modern SaaS products while combining them with their own, tailor made and highly customized e-commerce services.
Promotion engine partner, Talon.One is one of Jimmy Brings’ leading SaaS partners that has been integrated via the Deity Composable Commerce platform to execute Jimmy Brings’ digital marketing campaign.
Thorunn Devoy, Head of Partnerships at Talon.One says: "With Composable Commerce, Jimmy Brings can select best-of-breed commerce components and 'compose' them into a custom application built for their specific business needs. We are excited that Jimmy Brings is working with Talon.One and Deity to power personalized and limitless commerce experiences at scale."
The future of web technology
Jimmy Brings’ new integrated platform acts as an example of what the future of web technology will look like – a hyper flexible platform full of enterprise power with a user experience without limitations.
By using Deity’s unique Commerce Composer, Jimmy Brings can now utilize all the modern SaaS products while combining them with their own, tailor made and highly customized e-commerce services.
Promotion engine partner, Talon.One is one of Jimmy Brings’ leading SaaS partners that has been integrated via the Deity Composable Commerce platform to execute Jimmy Brings’ digital marketing campaign.
Thorunn Devoy, Head of Partnerships at Talon.One says: "With Composable Commerce, Jimmy Brings can select best-of-breed commerce components and 'compose' them into a custom application built for their specific business needs. We are excited that Jimmy Brings is working with Talon.One and Deity to power personalized and limitless commerce experiences at scale."
True Composable Commerce
Deity’s co-founder and Chief Commercial Officer Jamie Maria Schouren concludes: “The launch of the Jimmy Brings web experience is a true milestone in the world of Composable Commerce and MACH. It proves without a doubt that with a strong vision it is possible to create an ecosystem that is truly best for the business. We made a selection of best in breed technologies, custom made services and combined that all with an excellent front-end experience. Standing in the middle is our Commerce Composer, the true force and ‘secret’ behind successful Composable Commerce projects.’’
Jamie continues: ‘’With the use of Deity technology, Jimmy Brings can take control and orchestrate the entire e-commerce journey. They are now equipped with a platform ready to accelerate their future growth, without limitations.’’
Deity joins a list of best-in-class providers that Jimmy Brings has partnered with to create a leading experience, and in doing so has integrated these services through the Commerce Composer to give Jimmy Brings unified access and control. These providers include:
BigCommerce which connects to Deity’s Commerce Composer to deliver core commerce functionalities
Promotion engine Talon.One to provide campaigns based on valuable and high-quality data
Contentful for extensive content management
Algolia for search optimization, and
True Composable Commerce
Deity’s co-founder and Chief Commercial Officer Jamie Maria Schouren concludes: “The launch of the Jimmy Brings web experience is a true milestone in the world of Composable Commerce and MACH. It proves without a doubt that with a strong vision it is possible to create an ecosystem that is truly best for the business. We made a selection of best in breed technologies, custom made services and combined that all with an excellent front-end experience. Standing in the middle is our Commerce Composer, the true force and ‘secret’ behind successful Composable Commerce projects.’’
Jamie continues: ‘’With the use of Deity technology, Jimmy Brings can take control and orchestrate the entire e-commerce journey. They are now equipped with a platform ready to accelerate their future growth, without limitations.’’
Deity joins a list of best-in-class providers that Jimmy Brings has partnered with to create a leading experience, and in doing so has integrated these services through the Commerce Composer to give Jimmy Brings unified access and control. These providers include:
BigCommerce which connects to Deity’s Commerce Composer to deliver core commerce functionalities
Promotion engine Talon.One to provide campaigns based on valuable and high-quality data
Contentful for extensive content management
Algolia for search optimization, and
About Deity
Deity offers a platform to enable any fast-growing online merchant to break away from the restrictions of their current e-commerce platform, and allow them to finally grow again without limitations. We offer a true Enterprise stable solution, with the ease and speed of SaaS, while keeping the agility and freedom of an Open Source platform.
Are you ready to accelerate your ecommerce growth? Find out how Deity can help. Contact us!
About Deity
Deity offers a platform to enable any fast-growing online merchant to break away from the restrictions of their current e-commerce platform, and allow them to finally grow again without limitations. We offer a true Enterprise stable solution, with the ease and speed of SaaS, while keeping the agility and freedom of an Open Source platform.
Are you ready to accelerate your ecommerce growth? Find out how Deity can help. Contact us!
Trusted by
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
Ivo Bronsveld
Head of Integrations
commercetools
Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.
Martijn Phijffer
Business Development Man.
PostNL
In recent months, I've discovered Deity as a highly skilled company that swiftly addressed our complex online challenges. Their composable commerce engine is truly impressive. I strongly recommend them for any online needs.
Adam Watt
Head of Engineering
Jimmy Brings
The Composable architecture already paid off, we've already made changes to some of the internal microservices and didn’t have to push the release out to any of the frontend components or change anything in the code base. It really builds confidence and solves the problems we had in the past, which is amazing!
Rouven Weßling
Dir. Technology Partnerships
Contentful
The integration between Deity and Contentful opens the possibility to connect to any ecommerce service quickly and securely. We are excited about working together to help our customers make the jump from legacy systems to a composable commerce architecture.
Sergiu Tabaran
Chief Operating Officer
Absolute Web
Deity’s innovative solution allows our merchants to adopt headless much more quickly than managing multiple layers of custom development, a huge leap forward!
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Unlocking Enterprise Tech: How to Dive Head First into New Technology, Risk-Free
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
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Unlocking Enterprise Tech: How to Dive Head First into New Technology, Risk-Free
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
Subscribe to our podcast.
Unlocking Enterprise Tech: How to Dive Head First into New Technology, Risk-Free
Podcast: Enhancing Flexibility, Agility, and Sales Channels with Composable Commerce
4 challenges you can solve with a Composable Commerce platform
Podcast: Jimmy Brings massively decreases time to market with a composable approach
Subscribe to our podcast.
We can’t wait to hear about your ambitions.
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
Get in touch
We can’t wait to hear about your ambitions.
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
Get in touch
We can’t wait to hear about your ambitions.
Let’s find out how we can bring your business to the future, together.
Jamie Maria Schouren Co-Founder
ComposABLE commerce
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Copyright © 2018–2024 Deity B.V. All rights reserved.
ComposABLE commerce
NETHERLANDS OFFICE (HQ)
Poland OFFICE
Copyright © 2018–2024 Deity B.V. All rights reserved.
ComposABLE commerce
NETHERLANDS OFFICE (HQ)
Poland OFFICE
Copyright © 2018–2024 Deity B.V. All rights reserved.